Cisco上場20周年
今は誰もが知る企業であるCiscoですが、NASDAQへ上場してから20年を迎えたそうです。
それに伴って成功の鍵を書いているのですが、それが面白い。
The secret of Cisco’s success: Listening.
First and foremost, we listen to our customers. We also listen to our investors…we listen to our partners…we listen to our employees. Listening is an under-appreciated skill. And, it is a skill. When I was a teenager, my mom used to ask me if I heard her after she said something…which I, perhaps on occasion, gave her the impression that maybe I wasn’t fully listening. I would say very cooly, I’m sure: “Yes, Mom, I heard you.” “Great,” she would say, “but did you LISTEN to what I said?” There IS a big difference.“We have two ears and one mouth so that we can listen twice as much as we speak.” – Epictetus, Greek philosopher – 55 AD
確かに、例えそれが短期的には事業の成長と反するとしても、ステークホルダーの主張に耳を傾ける企業は最終的に成長している気がします。
デジタル系の企業は白物家電と比べても利用者不在の革新が進みがちな印象があるのですが、その中でも白物家電に近いルータ等を主に扱ってきたということで達した結論なのでしょうか。